Animated advert for AOL (now Verizon).

AOL (now Verizon) have some incredibly advanced ad-tech capabilities in their arsenal. Their ad placement algorithm product is so advanced that they wanted some help explaining to potential customers how it works and why it’s a better choice than it’s competitors (including Google). Overloading the audience with tech-jargon was not an option because AOL(Oath)’s suite of tools are for all kinds of marketers, not just the most tech-savvy.

Our approach

Our approach was to de-mystify their AdLearn product and explain its USP’s clearly and concisely without bamboozling the viewer. 

The film was aimed at marketers and sales professionals and we reflected this in the industry specific language used to describe the benefits without digging too deep into the inner workings of the product (it works cunningly in the background, after all!).

Overall we created a highly targeted narrative which cut straight to the point for those who would be most likely to convert. We used a warm, friendly tone in both the voice over and the illustrations for maximum connection with that audience.