Carhartt WIP flagship store launch teaser

To launch their new Soho flagship store Carhartt WIP’s UK team wanted to create a teaser film to increase hype around the opening. We created a typography-driven film championing the store’s trendy location in Soho by journeying through the (many) surrounding streets in the tightly-packed Soho area, eventually ending on their Brewer Street location.

The film was aimed at Carhartt’s London audience and intentionally featured a fast-cut approach, flipping through local streets, signage, and architecture that any true Londoner would instantly recognise, ultimately giving a local feel to the opening of a national flagship store with the intention of generating hype for nearby fans of the brand.