The Learning Hive

Channel 4 was changing the way it offered Learning & Development. A new online portal would offer training modules from a range of internal and external sources, with the ability to log progress and share you career progression.

Solution

This was a big change for the company, so it needed to be promoted internally in a clear but enticing way. And as the portal is called The Learning Hive, what’s more enticing than honey! We created a loveable bee character and fully embraced the world of the hive. A Channel 4 continuity announcer voice was the honey on top.