Internal training films for IKEA

Don’t you just love it when you learn something meaningful in 2 minutes flat, with minimal effort and instant mastery? Mistakes are avoided, frustration is eliminated, and satisfaction increases. What a beautiful thing.

We helped IKEA UK legal with just this. The team were embarking on a quest to unify co-workers attitudes to vital business processes, with a view to eliminating confusion at common hurdles along the way. We’re skilled at distilling complex issues into clear, digestible information for employees so we  jumped at the chance to work with them on it and set out in creating a series of animated films for them to distribute internally.

The films were dual-purpose. In addition to educating co-workers, the legal team wanted to increase their visibility within the organisation and create awareness that they’re a helpful, approachable bunch.

The challenge was in bringing data security, financial, and legal subject matter to life in a captivating way without compromising the importance of the subject matter. Luckily the team are a lively bunch, so a vibrant colour palette and generous peppering of quirky characters was a natural way forward. By taking a playful approach to otherwise serious business issues we were able to find a happy medium of watchability and digestibility of key business information.