Square footage infographic explainer

Logicor offer a huge range of distribution warehouses in the UK and Europe, from small to huge, and they pride themselves on having the right space for any customer.

Unfortunately it turns out that we humans find it very difficult to visualise square footage and this was leading to wasted time early on in their sales pipeline. They came to us with a simple brief : help customers to better understand the space they need for a smoother interaction with Logicor from start to finish.

Solution

We created a short, easy-to-follow animated film first re-affirming Logicor’s mission to find their customers the perfect space, and then addressing the challenge of understanding square footage by visualising it in a way that everyone understands. We used sports references to tell the story (pitches, fields, swimming pools, you name it).

Results

The film was successfully used by Logicor to eliminate confusion early on in the process of finding the right space for their customers. By using the examples of common sports spaces customers are quickly able to visualise the right amount of space, eliminating the frustration of wasted time and starting one step closer to signing a deal.