PRS Members Fund
AGM film

PRS Members’ Fund was formed in 1934 to support songwriters and composers during the Great Depression. Over 80 years later, they continue to be there for PRS members and their dependants in times of crisis.

Each year for the PRS AGM we partner with the Fund to create a film to help them raise awareness about all of the important work The Fund do to help musicians in need. 

Solution

On a limited budget the goal is always to engage attendees and press on the key mission of the Members Fund and the progress it makes each year.

Generally production begins with a script supplied by the PRS Members Fund which we represent with simple graphics to keep costs low. 

We then shoot on location (or remotely during Covid) to record heartfelt testimonials from selected beneficiaries about how the fund has helped and what it means to them. These are respectfully edited into emotive one minute pieces and included in the film. 

Result

Each years film is played live to members, stakeholders and press at the PRS AGM and used on The PRS Members’ Fund social media channels, raising awareness about The Fund and encouraging donations every year. The film also encourages members to apply if they need help or spread the word to those who do.