DeFi animation

The brief

We were hired to create this pre-launch animation to build early hype for QPQ: a blockchain startup in the rapidly growing decentralised finance (DeFi) space.

The film is aimed at early adopters of DeFi with basic knowledge of the subject and an awareness of blockchain tech, educating the audience on QPQ’s how infrastructure works to unlock an exciting future which redistributes power to individuals while championing the DeFi movement as a whole.

Our solution

Rich visuals to represent rich new possibilities

With many early-stage DeFi ventures popping up in 2021/2022, we recognised the need to create a standout piece to help QPQ rise above the noise in the space. We proposed a grown up, intricate visual style to sit over our partially inspirational, partially informational script. Gradients feature heavily in the film to add depth and grace.

Capturing a truly connected global network

It was important to reflect the vast network of possibilities enabled by QPQ. The infrastructure allows anyone, anywhere to trade any asset (even a house!) in the digital space, outside of traditional financial systems. We wanted to convey this ‘connectedness’ through the use of network-like visuals and particles throughout.

Tagline development: Digitise. Decentralise. Equalise.

This brief gave us a particularly exciting challenge when it came to the tagline. QPQ’s product brings exciting new technology and opportunities, but more than anything DeFi as a whole represents a fundamental change in global economic philosophy. It is a journey towards financial equality that is only just beginning. We came up with a three step, invitational slogan to signify the steps that must be taken:
Digitise. Decentralise. Equalise.