Whitecroft came to Next Rebel because they had more than a new product range to launch, they had a story to tell. 

Workshop: Understanding the challenges

Through a series of workshops, we discovered that in order to land the Whitecroft story, we needed to educate our target audience. Shift their perception of what constitutes a great lighting solution so they could to fully appreciate the Whitecroft difference.

Our recommendations:
• Educate
• Differentiate
• Inspire

Demonstrate expertise

They always say, ‘show don’t tell’ and these educational animated short films do exactly that. Showing the Whitecroft value-add across different educational environments and positioning Whitecroft as thought leaders.

Sweat your assets
How hard it is it to take your great content and package short versions for socials? Not very. These films were also versioned as a series of 15 second shorts for social media.

Talk solutions, not products

We developed a narrative that unpacked the story of each product in a benefit led way. Understanding what was front and centre of customers minds and addressing it head on through creative visuals and customer focused copywriting.

Talking tools

How do you keep the sales team talking points on track and an audience engaged?  With visual selling tools that capture the key benefits and prompt and enhance the story telling.

Infographics do the heavy lifting

Less words, more images. Bespoke illustration that lands functionality and benefit in a clear and appealing way.

Traditional assets, done better

High quality 3D renders

We worked with the product design team to convert existing CAD files into sleek 3D renders, accurately matching real samples of the finishes and giving the shots a flawless look.

We delivered a number of ‘in situ’ product shots to showcase the products in realistic rendered environments.