IKEA Annual Report
PR infographic.

After seeing our TfL Annual Report project, Kaper (Karmarama) approached us to help their client, IKEA, with a similar task. This was a whirlwind project with a requested turnaround typically half of what we usually see. Having already produced a suite of internal training animations for IKEA UK, we knew the brand well and set out to replicate the same tone and friendly illustrative style across the piece. We organised key stats chosen by IKEA PR into a flowing script and brought it to life as a quirky animation packed with clever transitions and bold, IKEA-style graphics. The film was distributed with the corresponding press release and used on social. Press were encouraged to include the film along side their pieces if they wanted to.